Optimization Services

ChatGPT Apps

Control how travelers discover, plan, and book, right inside ChatGPT.

Image of someone using a phone to search for travel

Meet users where they are while maintaining control of distribution

Travelers are increasingly using large language models like ChatGPT to plan trips, and OpenAI has launched a new generation of chat-based apps, with Expedia and Booking.com among the first to be approved and live in that environment. The ChatGPT App Store is now open for new submissions from all travel brands, turning AI platforms into a real distribution channel for travel companies.

ChatGPT Apps give travel suppliers a way to show up as they want to be presented in the AI ecosystem, maintain control over brand presentation and pricing, and guide travelers back to direct booking channels as AI-driven planning continues to grow.

Image hotel search in GPT

What is a ChatGPT App?

A ChatGPT App is an interactive application that runs directly in ChatGPT and responds to natural-language inputs. Unlike default ChatGPT answers, these apps are purpose-built for a specific brand and use first-party content, data, and business logic to deliver accurate, actionable results.

Mobi builds custom, branded ChatGPT Apps that help travelers explore your content and move toward booking through conversation, while connecting high-intent actions back to your website or mobile app. Mobi also guides you through the app submission and approval process with OpenAI to accelerate time-to-market and increase the likelihood of prominent placement in the ChatGPT Apps ecosystem.

Image of search results within the ChatGPT App

ChatGPT Apps for hospitality

  • Recommend properties worldwide based on destination, preferences, and trip purpose, using first-party hotel content.
  • Deliver immersive experiences with imagery, amenities, and contextual descriptions that reflect your brand, not generic AI summaries.
  • Showcase nearby attractions, destination highlights, dining, and transportation options.
  • Answer frequently asked questions using accurate first-party information.
  • Present direct booking rates, offers, and availability to guide direct bookings on your website or mobile app.

Read our white paper on ChatGPT Apps for hospitality

Image of personalized recommendations for hotels

Chat GPT Apps for airlines

  • Promote offers that meet the user’s criteria using your network, schedules, and revenue management goals.
  • Help users explore destinations, dates, and routing options.
  • Present fare grids, flexible date views, and upsell opportunities.
  • Enable natural language filtering by preferred times, stops, and trip needs to help travelers find the right flight faster.
  • Answer common questions using accurate first-party policies and content.
  • Present your best prices and promotional offers to guide direct bookings on your website or mobile app.

Read our white paper on ChatGPT Apps for airlines

Ready to get started?

Learn more about how ChatGPT Apps can transform your customer experience.